#FollowFriday – @AdagioTeas: Sellers of fine Tea and Teaware, with a twist!

by Doc Coleman - Nifty Tech Editor on September 24, 2010 · 0 comments

in Follow Friday

Do you like Tea? I love tea. A few years ago I got back into drinking tea on a fairly regular basis. If you like good tea, you don’t want to be picking up the run of the mill teabags that one usually finds in the grocery store. In fact, if you’re passionate about tea, you don’t want to pick up teabags at all. For the purest, most vibrant flavor in your tea, you want to go with loose tea. This is the traditional form of tea used by the the English. Your tea is kept in tins, or some other air-tight container so that it remains fresh. The amount of tea is measured out with a teaspoon (hence the name) and placed into a pot of boiling water to steep. When the tea has steeped, the tea leaves are either strained out as it is poured, or some sort of mesh insert is removed from the pot. When I rediscovered tea, I also discovered @AdagioTeas, an online supplier of quality teas and teaware. If you’re not familiar with the variety of teas, you’ll be surprised at their offerings. In addition to the typical black tea, and the popular green tea, Adagio carries flavored black teas, chai (a type of spiced tea), decaffinated tea, oolong tea, white tea, herbal tea, and rooibos or red tea. And those are classes of tea, each with an assortment of different flavors. Add to that Adagio’s selection of teaware which ranges from traditional, to practical, to innovative. If you’re just brewing up one cup, or a whole pot, they have teaware specifically designed for loose tea and easy ways for separating the tea from the leaves. They even have an automatic drip teamaker!

So, yes, I like @AdagioTeas, their tea, and their teaware. And they are on Twitter. A lot of companies are on Twitter! Why should you bother following them? Well, if you’re just going to sit back and watch, following @AdagioTeas won’t be very exciting. You might see the occasional tweet about some special or other and want to take advantage of it. But if you ask a question of @AdagioTeas, they do something special that a lot of companies don’t do. They RESPOND!

Yup, someone at @AdagioTeas is doing some pretty savvy customer outreach on Twitter. Answering questions and helping customers find solutions. They’re not there all the time, and they can’t handle everything in 140 characters or less, but it is a step that a lot of companies haven’t bothered with. That deserves some respect. And maybe a follow.

On Monday we should be back for the next installment in our crossover series with Bird House Rules. Right Tee? And there is still time to register your vote for this month’s poll, but that time is quickly running out. So, have a good weekend and we’ll see you next week!

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