Back in June, we had two polls running. This was mostly because I failed to expect the vast numbers of consumers who were going to rush out and preorder a new iPhone 4. Since the iPhone 4 seemed to have stuck a chord for a lot of people, I started a second poll asking what feature most influenced your decision to buy a new iPhone 4. The responses really weren’t what I was expecting.
Eleven people took the time to answer the poll. Of that number, over half had NOT bought an iPhone 4. One person declared that they would not buy an iPhone 4 under any circumstances, three more were not going to touch one unless they could get it without having to use AT&T, and another three were undecided about making a purchase. It is pretty clear that a lot of people have strong feelings against AT&T. And these responses pretty much mirrored the way I was thinking at the beginning of June: Even if you can deal with AT&T as a carrier, the iPhone 4 doesn’t have a lot of compelling features, just minor upgrades to what was there already.
Of the four persons who said that they were purchasing a new iPhone 4, two of them were replacing an older iPhone, one was getting one for the fast A4 processor, and the last was just getting one because it had an Apple logo on it. Despite criticism, complaints, and allegations of improper business practices, Apple does manage to retain a lot of customer loyalty. While some people would label these loyal customers “fanboys” and dismiss them, there has to be some reason why Apple products gain such a following and an inordinate amount of attention from the press. It seems to be easy to love or hate Apple and their products, and very hard to ignore them.
I hope everyone has enjoyed June’s polls, and that you’ll all take a moment to vote on July’s poll while you can. After all, this one is about You! I’l be back soon. See you then!